CIBUS World - Food Ecosystem on Blockchain



Trust on food and dietary supplements is the most demanding aspect of customers that has increased in recent years. Quality and labelling information of food and dietary supplements currently available, is just not enough to improve the customer’s trust. 

So it has become customary and necessary to comply with the mandatory declaration imposed by safety regulators and providing customer proper information about a food’s life cycle in order to achieve the complete food safety and thereby the consumer’s trust. But unfortunately the manufacturers and sellers are unwilling to go the extra miles and cagey about declaring all origin, quality and supply chain data with their consumers.

On the other hand, in the modern retail format i.e. super/hyper markets – there is no opportunity for the producers and consumers to interact and understand each other. There is no easy feedback loop for the producers to understand their consumer needs and there is no way Consumers can easily reach the producers and voice their opinion and preferences.

In the present era of continuous growth in food business Food producers and supply chain partners today face myriad of challenges right from global competition, growth of online shopping, to margin pressure and many more. Some of the vital needs to facilitate smooth trade across food and supplements supply chain are:

1. Limited supply origin visibility
2. Informed networked consumers, demanding both value for money and higher quality
3. Heightened demand for product authenticity and transparency
4. Safeguarding against counterfeit and adulterated products
5. Inconveniences faced by each partner in the food supply chain as broken information flow

INDUSTRY PROBLEM

Lack of reliability, inadequate information and non-transparency about food ingredients and, its origin is the most vital problem of present food industry, and traceability is considered as the most appropriate approach to bring ultimate consistency and transparency. 

LACK OF TRUST
Trust deficit due to product recalls with scare of food poisoning, pathogenic microbial, pesticides & chemical contamination


lack of trace
LACK OF TRACEABILITY
No authentic traceability info flow through the system leaving increased room for counterfeit products, misleading labels & false claims


EASY TO MANIPULATE
EASY TO MANIPULATE
Lack of consistency of origin and quality related product data leaves wide scope for product adulteration and falsifying records


highcost
HIGH COST
Rising food prices with middle men taking higher cuts, and broken systems creating inefficiencies drives cost upwards


lackof engagement
LACK OF ENGAGEMENT
Lack of engagement between producers and consumers due to layers of middlemen filters and construes messages


social_proof
NO SOCIAL PROOF
Clear lack of voice of consumers (VOC), grievance redressal and feedback loop drives poor purchase decisions


ecosystem
FRAGMENTED ECOSYSTEM
Broken supply chain makes it impossible for interoperability and scalability of traceability data sharing between participants


friction
HIGH FRICTION
Inconsistent regulatory watch and inefficient quality systems implementation creates friction, confusion and increases waste



Solution

CIBUS network is a blockchain-based ecosystem on food and health supplements ensure the origin, quality and fulfilment to transparency. The genesis of CIBUS platform is to bring food and dietary supplements manufacturers, producers, sellers or traders under one functional, interactive, and mutually profitable platform based on blockchain technology and enabling a transparency via trustworthy data sitting on distributed ledger which can be freely accessed by all interested parties; Thus both the business owners and consumers can enjoy best possible transparency, authenticity, and reliability about the food products they are interested in.


CIBUS is a food focused community which will be incentivized (with CIBUS tokens) to create a PULL MODEL (whereas Amazon business model is a PULL model) to encourage Food producers or sellers to share all its product traceability related information on blockchain.

Production and distribution records maintained in CIBUS blockchain cannot be falsified. Consumer/Buyers, food producers and regulators could use it for rapid trace food products back to their source, to decide quick removal in case of food recall or fraud detection while availing a high degree of transparency.

CIBUS VISION

CIBUS is going to launch hardware as well: best quality advanced and intuitive sensors that can continually monitor and steadily send data to the blockchain as an item transits from manufacturer to its end user. CIBUS seeks to facilitate a locked and sovereign supply chain, develop an improved distribution procedure and permit consumers to effortlessly see where their purchased products come from and the ingredients in it.




CIBUS transparent global food business ecosystem on blockchain technology can promote following categories of food businesses on global platform:

● Agricultural production
● Industrial manufacturing of processed foods
● Wholesale or retail food distribution

CIBUS Token enables trust less transaction within the platform between all participants. It is the underlying currency for all transactions, mode of payment for transaction fees, escrow services, and advertising and will provide commercial analytics and transactional intelligence. All transacting parties will be required to buy and pay using CIBUS tokens.

CIBUS will work as a multi-functional platform:
  • Facilitates accessing traceability information by end consumer using CIBUS-Trace functionality: adding complete transparency spanning farm to fork – complete value chain
  • Creates interactive global social media platform for food consumers, food manufacturers, trader, food bloggers, food customer’s and all other food enthusiasts to enable their scope of interaction with other food manufacturers, traders, experts as well as with a globally expanded health and quality conscious likeminded community
  • Provides an e-commerce platform that empowers both B2C and B2B trade modality in food and dietary supplements related merchandise using CIBUS-Retail and CIBUS-Trade sub-platforms, respectively
  • Facilitates direct targeted advertising by Manufacturers/producers/traders by providing tailored user preference and relevant profile demographic data, which will be the basis of CIBUS-AD
  • CIBUS token will be the currency of trade across all the platforms; the aim is to facilitate open and fair trade to reduce uncertainties in supply-chain reliability for the end consumer by developing a holistic, sustainable food centric platform.



The Business model of phase 1 of CIBUS platform will be centred on 4 modules.
1. CIBUS Trace:
Traceability is the ability to track any food and dietary supplement through all stages of production, processing and distribution. Traceability also mean that movements can be traced backwards and forward steps at any point in the supply, which is rightly described as farm to fork traceability function.

2. CIBUS Social:
CIBUS social is an interactive social platform connecting with Food sellers, other users, will allow multi-media uploads, and will soon become a global forum for people with special dietary requirements, user reviews, recipe sharing, user reviews etc.

3. CIBUS Retail
It is a virtual Business to Consumer (B2C) marketplace based on blockchain technology and cryptocurrency as transaction medium. Consumers will get to buy food products and provide their feedback based on their experience, just like Amazon etc.

4. CIBUS Trade:
CIBUS Trade is meant for bulk purchase of traders for their trading from another trader or manufacturers. All transactions will be done via CIBUS token; however, just to create the business momentum initially USD transactions will be entertained.

In Phase 2, CIBUS platform will be enriched by adding capabilities of the following 4 modules:

5. CIBUS Logistics
It will deal with logistics companies in all the way like, listing or seeking quotes on behalf of customers to pick up business. CIBUS may consider at a later date to open its own Logistics centre like Fulfilment by Amazon (FBA) model - to deliver products to its customers from its central warehouse.

6. CIBUS AD:
CIBUS AD is a direct advertising and marketing platform including data analytics and artificial intelligence. Reduce intermediaries, decentralized advertising platform.

7. CIBUS Affiliate
Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each visitor or customer brought in by the affiliate's own marketing efforts.

8. CIBUS Escrow
CIBUS escrow is a financial intermediary arrangement where CIBUS will hold and release payments to buyers and sellers involved in a given transaction.




Token Information



Token Symbol : CBT

Token Type : ERC20

Token Supply : 100,000,000 CBT
Token Price : 1 ETH = 1000 CBT

Minimum Purchase : 10 CBT

Accepted Currency : BTC, ETH, LTC, DASH

ICO Date : February 28th, 2018 to March 28th, 2018

Bonus :
Week 1 : 20% to 30%
Week 2 : 16% TO 20%
Week 3 : 12% TO 16%
Week 4 : 8% TO 12%



IMPORTANT LINK

CIBUS Website :  https://www.cibus.world/
CIBUS Telegram : https://t.me/cibus_world
Eth addr : 0xf2FfB3B3E0562C9Ec315f6d49763edfEe02f881e

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